Apple's new creative assets are headed for search results and Apple Ads
Apple announced images and videos beyond screenshots for product page headers and search results, plus an Asset Library. What to plan for, and what Apple has not yet explained.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
Apple Ads adds more search placements and brand defense gets harder
More ads can now appear in App Store search results, and you cannot choose where yours lands. How to read impression share, protect brand terms and judge the new inventory.