Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
Google is scaling ads in AI Mode to ten more countries and adding multiturn ads in the US. What controls you have, what you lack, and how to measure what you cannot see.
From August 17 budget-limited Target CPA and Target ROAS campaigns will bid closer to their targets. Which campaigns are exposed, and how to reset targets before delivery shifts.
At Google Marketing Live Google showed Gemini-built ad formats for AI Mode. What is live, what is still a test, and the groundwork worth doing without rebuilding your account.
Google announced AI Max for Search on May 6, with a beta starting later this month. Here is what it bundles, what Google claims, and how to run a clean test.
Google raised the Performance Max negative keyword cap from 100 to 10,000. Here is what that does and does not control, and how to avoid choking the campaign.
Google is rolling out AI Overviews in the US and says it will test Search and Shopping ads in them. What is confirmed, what is not, and what to watch in your reports.
Google scheduled automatic upgrades of remaining Discovery campaigns to Demand Gen for January through March. Here is what to verify in your account and how to test the new format.
Google will enforce its EU user consent policy more strictly from March 2024. A checklist for consent signals, audience lists and conversion setup if you advertise to people in the EEA.
Google has rolled out brand exclusions for Performance Max. Here is how to check whether PMax is taking your branded traffic, and how to limit it without starving growth.
Google announced generative AI for Search and Performance Max assets. Here is what was actually said, what has no date yet, and how to prepare your accounts before the tools reach you.
Google is finishing the automatic upgrade of Smart Shopping campaigns to Performance Max this month. Here is a post-upgrade checklist covering overlap, assets, budgets and how to read the first weeks.
After June 30 you can no longer create or edit expanded text ads. Here is how to build responsive search ads from your best existing copy and judge them fairly.