Insights

Sep 7, 2022 Google Ads

Check these six things after Smart Shopping becomes Performance Max

Google is finishing the automatic upgrade of Smart Shopping campaigns to Performance Max this month. Here is a post-upgrade checklist covering overlap, assets, budgets and how to read the first weeks.

Jun 27, 2022 Google Ads

Write responsive search ads that earn their place before June 30

After June 30 you can no longer create or edit expanded text ads. Here is how to build responsive search ads from your best existing copy and judge them fairly.