AI Overviews and ads, what search advertisers can plan for now
Google is rolling out AI Overviews in the US and says it will test Search and Shopping ads in them. What is confirmed, what is not, and what to watch in your reports.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
Discovery is now Demand Gen, so check what your campaigns turned into
Google scheduled automatic upgrades of remaining Discovery campaigns to Demand Gen for January through March. Here is what to verify in your account and how to test the new format.