How to test AI Max for Search without losing control of your queries
Google announced AI Max for Search on May 6, with a beta starting later this month. Here is what it bundles, what Google claims, and how to run a clean test.
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Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
Performance Max now takes 10,000 negative keywords, so use them with care
Google raised the Performance Max negative keyword cap from 100 to 10,000. Here is what that does and does not control, and how to avoid choking the campaign.