Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
The Court will hear Apple's appeal on the contempt finding, so the US link-out commission stays unresolved into 2027. How to plan web-to-app funnels and ROAS targets without betting on one answer.
Apple announced paid placements in Maps for the US and Canada this summer. Who it matters to, what Apple has and has not said, and how to prepare without moving budget.
Meta says EU users will get a less personalized ads option this month. Here is how to read European results, what not to change in a hurry, and what to log.
On October 17 Google said it will retire Topics, Protected Audience, Attribution Reporting and more. Here is what to stop planning for and what to keep building.
A US court order and Apple's May 1 guideline update let apps link to outside purchases on the US storefront. Here is what to plan for, and what is still unsettled.
The Supreme Court upheld the divest-or-ban law on January 17, with a January 19 deadline. Here is how to protect TikTok budgets without panic-moving them.
Google says it will offer a user choice in Chrome instead of phasing out third-party cookies. Why first-party data work is still the right priority and what to stop doing.
Apple announced new EU rules for iOS apps on January 25. Here is how the fee structure and link-outs could change your cost per acquisition and your funnel.
Chrome began restricting third-party cookies for 1% of users on January 4. Here is what that test can show your measurement, and what it cannot.
Chrome will restrict third-party cookies for 1% of users from January 4. It will not move your numbers much, but it is a cheap prompt to find out which of your tags depend on them.
Meta will offer a paid, ad-free version of Facebook and Instagram in Europe from November. The reach impact is unknown, so here is what to monitor and what not to assume.
Apple announced privacy manifests, required reason APIs and SDK signatures. The rules are not final, but app marketers can start by asking their SDK vendors the right questions.