Android Privacy Sandbox is a proposal, so prepare without rebuilding
Google has announced a multi-year Privacy Sandbox for Android with no firm launch date for ad tools. Here is what to do now, and what to leave alone until real APIs ship.
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Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
What Meta's $10 billion iOS estimate means for the rest of us
Meta says Apple's privacy changes are a roughly $10 billion headwind in 2022. The number is Meta's, but the mechanics behind it are the ones iOS advertisers deal with every day.