Google retires most of Privacy Sandbox, and what that means for your measurement plan
On October 17 Google said it will retire Topics, Protected Audience, Attribution Reporting and more. Here is what to stop planning for and what to keep building.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
The Epic v. Apple order and what it means for web-to-app funnels
A US court order and Apple's May 1 guideline update let apps link to outside purchases on the US storefront. Here is what to plan for, and what is still unsettled.
A contingency plan for TikTok budgets while the US ban deadline stands
The Supreme Court upheld the divest-or-ban law on January 17, with a January 19 deadline. Here is how to protect TikTok budgets without panic-moving them.