Insights

Jun 9, 2022 Measurement

What SKAdNetwork 4 changes in postbacks and conversion values

Apple announced SKAdNetwork 4 at WWDC with up to three postbacks, a four-digit source identifier and coarse conversion values. Here is what is confirmed, what is not, and what to plan now.

Mar 17, 2022 Measurement

A practical GA4 migration plan now that Universal Analytics has an end date

Google will stop processing Universal Analytics hits on July 1, 2023. Working backward from that date gives you a migration schedule that keeps a full year of comparison data.