What WWDC 2025 changes in AdAttributionKit and what to ask your MMP
Apple's WWDC 2025 session on AdAttributionKit describes new capabilities in iOS 26. Here is what vendors report, what is unconfirmed, and what to ask your MMP.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
What Google opening up Meridian changes for marketing mix modeling
Google made its open-source marketing mix model available to everyone on January 29. Here is what it offers, what it still demands from you, and who should try it.