Insights

Aug 16, 2022 Meta Ads

Where Advantage+ shopping campaigns fit and where to keep manual control

Meta began rolling out Advantage+ shopping campaigns on August 15. Test them against your best manual campaign, and keep manual control where audience rules and creative learning matter.

Jan 12, 2022 Meta Ads

Rebuild your Meta audiences before the detailed targeting removal bites

Meta removes sensitive and rarely used detailed targeting options on January 19, with a March 17 edit cutoff. Here is how to audit your ad sets and replace the audiences you lose.