Meta's Andromeda rewards different ideas, not more versions of one ad
Meta says its Andromeda retrieval system works best when you give it real creative variety. Here is what Meta has actually said, and how to build and read a test.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
If Meta automates ads end to end, these are the jobs that stay with you
The Wall Street Journal reported on June 2 that Meta wants brands to create and target ads with AI by the end of 2026. Here is what to keep in-house either way.