Planning 2026 paid budgets around five known changes and a reserve for the rest
Apple, Google, Meta and the courts have all moved this year. Here is how to build a 2026 budget that absorbs known changes and keeps room for ones we cannot see.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
AI assistants as an acquisition surface, and what paid teams should measure
AI answers now show ads, send some referrals and are starting to take purchases. Here is what is documented, what is not, and a short list of things to track.