Consent Mode v2 and the March 2024 deadline for EEA traffic
Google will enforce its EU user consent policy more strictly from March 2024. A checklist for consent signals, audience lists and conversion setup if you advertise to people in the EEA.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
Performance Max brand exclusions and how to measure brand cannibalization
Google has rolled out brand exclusions for Performance Max. Here is how to check whether PMax is taking your branded traffic, and how to limit it without starving growth.
Google Marketing Live 2023 and what to do about AI-generated assets
Google announced generative AI for Search and Performance Max assets. Here is what was actually said, what has no date yet, and how to prepare your accounts before the tools reach you.