Chrome's 1% third-party cookie restriction and a readiness checklist
Chrome will restrict third-party cookies for 1% of users from January 4. It will not move your numbers much, but it is a cheap prompt to find out which of your tags depend on them.
Insights
Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
Consent Mode v2 and the March 2024 deadline for EEA traffic
Google will enforce its EU user consent policy more strictly from March 2024. A checklist for consent signals, audience lists and conversion setup if you advertise to people in the EEA.
Meta's EU ad-free subscription and what advertisers should watch
Meta will offer a paid, ad-free version of Facebook and Instagram in Europe from November. The reach impact is unknown, so here is what to monitor and what not to assume.
iOS 17 Link Tracking Protection and what happens to click IDs
iOS 17 shipped on September 18 with a feature that strips tracking parameters from some links. Here is where it applies, what reportedly survives, and how to make web-to-app tracking more resilient.
A creative testing framework for Meta that you can actually finish
A four-step routine for testing Meta creative with a hypothesis, one variable at a time, enough budget to leave learning, and a written decision rule, built on Meta's own testing guidance.
Performance Max brand exclusions and how to measure brand cannibalization
Google has rolled out brand exclusions for Performance Max. Here is how to check whether PMax is taking your branded traffic, and how to limit it without starving growth.
Universal Analytics stopped processing data. What to check in GA4 now
Standard Universal Analytics properties stopped processing new data on July 1. A checklist for confirming that GA4, your Google Ads links and your exports are doing the jobs UA used to do.
WWDC 2023 privacy manifests and what they mean for ad SDKs
Apple announced privacy manifests, required reason APIs and SDK signatures. The rules are not final, but app marketers can start by asking their SDK vendors the right questions.
Google Marketing Live 2023 and what to do about AI-generated assets
Google announced generative AI for Search and Performance Max assets. Here is what was actually said, what has no date yet, and how to prepare your accounts before the tools reach you.
Incrementality testing on a small budget with geo holdouts
You do not need a large budget to ask whether a channel causes conversions. A geo holdout can answer it, if you size the test honestly and accept what small budgets can and cannot detect.
How much control to give up with Advantage+ app campaigns
Advantage+ app campaigns hand targeting and placement to Meta. A practical look at which levers you still hold, which you lose, and how to test the trade before moving budget.
Test Today tab and product page ads without muddying your search results
Apple Search Ads now sells Today tab and product page placements. Here is how to fund them as a contained test so they do not distort the search campaigns you already trust.