Marketing strategy and industry changes across Apple Ads, Meta, Google and measurement.
Google is scaling ads in AI Mode to ten more countries and adding multiturn ads in the US. What controls you have, what you lack, and how to measure what you cannot see.
Ad slots, AI answers and map placements are arriving inside existing campaigns or under new controls. A budget structure that funds learning without putting core performance at risk.
Three platforms changed how results are counted or delivered this year. A payback-based method for setting CPA and ROAS targets that does not depend on last quarter's reported numbers.
From August 17 budget-limited Target CPA and Target ROAS campaigns will bid closer to their targets. Which campaigns are exposed, and how to reset targets before delivery shifts.
The Court will hear Apple's appeal on the contempt finding, so the US link-out commission stays unresolved into 2027. How to plan web-to-app funnels and ROAS targets without betting on one answer.
Apple announced images and videos beyond screenshots for product page headers and search results, plus an Asset Library. What to plan for, and what Apple has not yet explained.
At Google Marketing Live Google showed Gemini-built ad formats for AI Mode. What is live, what is still a test, and the groundwork worth doing without rebuilding your account.
Meta now counts only link clicks as click-through conversions and shortened the reporting windows it exposes. How to re-baseline targets and reconcile Meta with your measurement partner.
Apple announced paid placements in Maps for the US and Canada this summer. Who it matters to, what Apple has and has not said, and how to prepare without moving budget.
More ads can now appear in App Store search results, and you cannot choose where yours lands. How to read impression share, protect brand terms and judge the new inventory.
Marketing API v25.0 blocks creating, duplicating and updating legacy Advantage+ app and shopping campaigns. Migrate on your schedule now, before it is forced on every API version in May.
Meta says EU users will get a less personalized ads option this month. Here is how to read European results, what not to change in a hurry, and what to log.